Speed in responding to needs is one of the keys to a brand's success. This includes responding to customer needs in the digital era as it is now. Where the digitization of a brand is closely related to website development. Brands and websites are inseparable in this digital era. The right website can be a source of brand profile information, data integration for various brand needs, to e-commerce where customers buy products online.

LOOKBOUTIQUESTORE (LBS) is a fashion brand from Bandung with the best variety of fashion products. As a brand that is adaptive to digital developments, LBS has also carried out digital transformation with Roketin by improvising and optimizing the website to deliver the right features to customers. Brand website that is solid, informative, and can support customer needs is the goal.

The right business digitization by combining the presentation of quality content and the use of the right technology. The use of WordPress is relevant to the needs of LBS in managing various informative content on the LBS website. Customers and users can get the information they need regarding LBS without any major difficulties.

As one of the online shop builder platforms, WooCommerce is right for answering the needs of LBS in providing e-commerce services for customers. Through this platform, LBS can provide good buying and selling transaction services for their products. Customers can buy LBS products conveniently.

The use of ERP software makes a variety of product support information archived digitally. The integrated system of data related to inventory, warehouse, and customer orders is a form of LBS adaptation to current needs, namely increasing efficiency and effectiveness with technology.